2006, Lego produced a commercial for their highly successful Lego City brand. The commercial was made to promote the rescue helicopter set. The commercial involes the event of a man falling into the river in Lego City.
In early January 2020, the first meme about this Lego City ad and commercial was made by a Twitter user that was of a video of a webcomic but replacing all the text lwith the lines from the commercial.
"A man has fallen into the river in Lego City, start the new rescue helicopter!"
"Build the helicopter, and off to the rescue!"
"Prepare the lifeline!"
"Lower the strecher!"
"And make the rescue!
"The new emergency collection from Lego City."
The voiceover for the advertisement was provided by David Bateson, most famous for his role as Hitman 47 in the Hitman franchise by IO interactive.