In 2009, a KFC ad campaign was aired. One advertisement, which included an African American man dancing while eating chicken, was used in the first 2204355 video. On January 14, 2010, the original video was posted on Pownit by a user by the name of w33n. In March 2010, the video was re-posted onto Imageshack, where it gained popularity. The uploader had also associated a Facebook fan page to accommodate the video.
The video spread far enough to reach YouTube on May 9, 2010. The video was titled Rainbow Chicken Dance (Original) HD, where it began to spread, with some other 2204355 videos reaching over 100,000 views. On June 18, 2010, Reddit user MaximumInteresting created the thread "Go to Google, type in 2204355 and click I’m feeling lucky. Just do it." This thread immediately gained popularity 282,677 readers within a day.
- The appearance of the video is similar to the very popular Nyan Cat as well.
- 2204355swf is the viral version of the video. When you type it on google and press the I'm feeling lucky button the video will appear.
- https://www.youtube.com/watch?v=Kq4NeqOXZGc&feature=player_detailpage is the original HD video on YouTube.