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About[]

IKEA Monkey is the nickname given to a Japanese snow macaque named Darwin that was found loose wearing a coat at a Canadian IKEA store in December of 2012.

Origin[]

Twitter user Bronwyn Iler Page tweeted a photograph of a Japanese snow macaque monkey wearing a shearling coat at an IKEA store in Toronto, Canada on December 9th, 2012. Within three days, the tweet received over 415 retweets and 158 favorites.

Spread[]

The same day, Twitter user Lisa Lin tweeted a new photograph of the same monkey standing in front of a window at IKEA, receiving over 120 retweets and 40 favorites within the next three days.

That same day, Gawker published an article titled “Shearling Coat-Wearing Monkey Found Wandering Around Canadian Ikea,” which reported that the monkey was roaming the store for an hour before animal control arrived. The article was later updated to include tweets from Tom Podolec of CTV News, who reported that the six-month-old macaque would not be returned to its owners.

On December 10th, Redditor toucher submitted Bronwyn Page’s photograph of the monkey to the /r/WTF subreddit, where it received over 18,700 up votes and 440 comments within 24 hours.

The same day, Redditor go4 submitted a post titled "IKEA Monkey Explanation" to the /r/funny subreddit, which featured an I Should Buy a Boat Cat image macro with the caption "I was supposed to pick up Carl" above Lisa Lin's photograph of the IKEA monkey (shown below). Within 24 hours, the post received over 30,400 up votes and 350 comments.

Also on December 10th, Redditor eppemsk submitted an image macro titled "IKEA Monkey contemplates past life choices" (shown below, left) and Gawker published a follow-up article titled "The Best of IKEA Monkey, the Meme," highlighting several image macros and photoshopped pictures of the IKEA Monkey

On December 10th, CBS News published an article titled "Twitter goes bananas for #IkeaMonkey," reporting that the hashtag #IkeaMonkey accumulated over 2,300 tweets that day. As of December 11th, 2012, eight Facebook pages with "Ikea monkey" in the title have been created.

IKEA Monkey the Video Game[]

Later that same month, a group of students led by Seneca College animation professor Barnabas Wornoff released a flash-based video game inspired by Darwin. In the game, the player can control the monkey as it wanders through the IKEA parking lot to look for various tools and parts needed to assemble a wall shelf while dodging rogue shopping carts and hurling monkey feces at other customers to clear the way. Upon the completion of the bookshelf, the player wins the game.

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