Momo started on Reddit 


with a creepy photo of a Japanese scluputre based on an Ubume. And after a few weeks of this post it became trending in the end of July. At the start of August a YouTube challenge was released the "call Momo at 3am" challenge on WhatsApp. The "supposed" Momo will send  disturbing images and will put spyware on your device. and after the meme started . it was to make Momo seem cute with photo shop (unfortunately couldn't find any photos). There are a few deaths linked to this challenge I mean like SERIOUSLY WTF IS WRONG WITH YOU MOMO???
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